diff --git a/src/frontend/src/App.tsx b/src/frontend/src/App.tsx
index f3be9b1..2e0418a 100644
--- a/src/frontend/src/App.tsx
+++ b/src/frontend/src/App.tsx
@@ -1,5 +1,6 @@
 import { Navigate, Outlet, Route, Routes, useNavigate } from 'react-router-dom';
 import { useAuthStore } from './store/authStore';
+import { landingPathFor } from './lib/roleTrack';
 import { LoginPage } from './screens/login/LoginPage';
 import { OtpSetupPage } from './screens/login/OtpSetupPage';
 import { BoothLayoutEditorPage } from './screens/floorplan/BoothLayoutEditorPage';
@@ -99,12 +100,16 @@ function RequireAuth({ children }: { children: React.ReactNode }) {
 }
 
 /**
- * 루트/미매칭 분기 — 인증=홈 리다이렉트, 미인증=SCR-T0 3-트랙 공개 관문 직접 렌더
+ * 루트/미매칭 분기 — 인증=역할별 랜딩 리다이렉트, 미인증=SCR-T0 3-트랙 공개 관문 직접 렌더
  * (design.md §3C-0: 미인증 `/`는 대외 유입 관문. 2026-07-12 소유자 지적 반영).
+ * 인증 시 랜딩은 completeLogin 과 동일 규칙(plan_role_routing §2-1) — ops·business=/home(회귀 0),
+ * admin→/admin, agency→/contractor/dashboard, visitor→/visitor. 로그인 직후·`/`·catch-all 일관.
  */
 function RootGate() {
   const isAuthenticated = useAuthStore((s) => s.isAuthenticated);
-  if (isAuthenticated) return <Navigate to="/home" replace />;
+  const user = useAuthStore((s) => s.user);
+  const workspaces = useAuthStore((s) => s.workspaces);
+  if (isAuthenticated) return <Navigate to={landingPathFor(user, workspaces)} replace />;
   return <PublicGatewayPage />;
 }
 
diff --git a/src/frontend/src/components/layout/AppShell.tsx b/src/frontend/src/components/layout/AppShell.tsx
index 9ef9f8e..9345619 100644
--- a/src/frontend/src/components/layout/AppShell.tsx
+++ b/src/frontend/src/components/layout/AppShell.tsx
@@ -3,6 +3,7 @@ import { useEffect, useState } from 'react';
 import { useTranslation } from 'react-i18next';
 import { NavLink, Outlet, useLocation, useNavigate } from 'react-router-dom';
 import { useAuthStore } from '../../store/authStore';
+import type { Track } from '../../lib/roleTrack';
 import { useThemeStore } from '../../store/themeStore';
 import { useMdiStore } from '../../store/mdiStore';
 import { useUiStore, isMobileViewport } from '../../store/uiStore';
@@ -55,6 +56,8 @@ interface NavItem {
   scoped?: boolean;
   /** true → 클릭 불가한 소그룹 구분 헤더(시스템관리 20항목 정리용). */
   section?: boolean;
+  /** 노출 허용 트랙(미지정=전 트랙). plan §2-3 항목 단위 필터(예: 플로어플랜=agency 숨김). */
+  tracks?: Track[];
 }
 interface NavGroupDef {
   id: string;
@@ -64,6 +67,17 @@ interface NavGroupDef {
   items: NavItem[];
   /** 관리자 전용 그룹 — useIsAdmin() 시에만 노출. */
   admin?: boolean;
+  /** 노출 허용 트랙(미지정=전 트랙). plan §2-3 그룹 노출 매트릭스. */
+  tracks?: Track[];
+}
+
+/** plan §2-3 노출 매트릭스 — 트랙 상수(가독성용). system 은 admin 플래그로 별도 게이트. */
+const BIZ_OPS_ADMIN: Track[] = ['business', 'ops', 'admin'];
+const WORK_TRACKS: Track[] = ['business', 'ops', 'agency', 'admin'];
+
+/** tracks 미지정(전 트랙 허용) 또는 현재 트랙 포함 시 노출. */
+function trackAllows(tracks: Track[] | undefined, active: Track): boolean {
+  return !tracks || tracks.includes(active);
 }
 
 /** 홈 — 로그인 후 랜딩(단일 최상위 링크, 아코디언 밖). */
@@ -80,6 +94,7 @@ const GROUPS: NavGroupDef[] = [
     label: '전시 운영',
     labelKey: 'shell.menu.groups.ops',
     Icon: IconOperations,
+    tracks: BIZ_OPS_ADMIN, // agency·visitor ✕
     items: [
       { key: 'dashboard', label: '대시보드', labelKey: 'shell.menu.items.dashboard', Icon: IconDashboard, scoped: true },
       { key: 'exhibitors', label: '참가업체 관리', labelKey: 'shell.menu.items.exhibitors', Icon: IconExhibitors, scoped: true },
@@ -94,8 +109,10 @@ const GROUPS: NavGroupDef[] = [
     label: '설계·시공',
     labelKey: 'shell.menu.groups.design',
     Icon: IconFloorplan,
+    tracks: WORK_TRACKS, // business·ops·admin ● + agency 부분(항목 단위)
     items: [
-      { key: 'floorplan', label: '플로어플랜 스튜디오', labelKey: 'shell.menu.items.floorplan', Icon: IconFloorplan, scoped: true },
+      // 플로어플랜 편집은 agency 숨김(주최자·홀매니저·관리자 전용).
+      { key: 'floorplan', label: '플로어플랜 스튜디오', labelKey: 'shell.menu.items.floorplan', Icon: IconFloorplan, scoped: true, tracks: BIZ_OPS_ADMIN },
       { key: 'documents', label: '서류·마일스톤', labelKey: 'shell.menu.items.documents', Icon: IconDocument, to: '/docs' },
       { key: 'auctions', label: '공사 옥션', labelKey: 'shell.menu.items.auctions', Icon: IconSettlement, to: '/auctions' },
       { key: 'contractor', label: '수주 부스', labelKey: 'shell.menu.items.contractor', Icon: IconExhibitors, to: '/contractor/dashboard' },
@@ -107,6 +124,7 @@ const GROUPS: NavGroupDef[] = [
     label: '관람객·마케팅',
     labelKey: 'shell.menu.groups.visitor',
     Icon: IconUsers,
+    tracks: BIZ_OPS_ADMIN, // agency·visitor ✕
     items: [
       { key: 'visitors', label: '관람객', labelKey: 'shell.menu.items.visitors', Icon: IconUsers, to: '/visitors' },
       { key: 'checkin', label: '체크인 데스크', labelKey: 'shell.menu.items.checkin', Icon: IconCheckCircle, to: '/visitors/checkin' },
@@ -121,6 +139,7 @@ const GROUPS: NavGroupDef[] = [
     label: '정산·분석',
     labelKey: 'shell.menu.groups.finance',
     Icon: IconAnalytics,
+    tracks: BIZ_OPS_ADMIN, // agency·visitor ✕
     items: [
       { key: 'settlement', label: '정산', labelKey: 'shell.menu.items.settlement', Icon: IconSettlement, to: '/settlement' },
       { key: 'analytics', label: '경영분석', labelKey: 'shell.menu.items.analytics', Icon: IconAnalytics, to: '/analytics' },
@@ -131,6 +150,7 @@ const GROUPS: NavGroupDef[] = [
     label: '업무 공통',
     labelKey: 'shell.menu.groups.work',
     Icon: IconDocument,
+    tracks: WORK_TRACKS, // 전 업무 트랙 ● (visitor ✕)
     items: [
       { key: 'worklog', label: '업무일지', labelKey: 'shell.menu.items.worklog', Icon: IconDocument, to: '/work/worklog' },
       { key: 'work-schedule', label: '일정', labelKey: 'shell.menu.items.workSchedule', Icon: IconCalendar, to: '/work/schedule' },
@@ -232,6 +252,7 @@ export function AppShell() {
   const openTab = useMdiStore((s) => s.openTab);
   const resolvedEventId = useResolvedEventId();
   const isAdmin = useIsAdmin();
+  const activeTrack = useAuthStore((s) => s.activeTrack());
   const isDark = themeResolved === 'dark';
   const { t } = useTranslation();
 
@@ -274,7 +295,10 @@ export function AppShell() {
     closeOnMobile();
   }
 
-  const visibleGroups = GROUPS.filter((g) => !g.admin || isAdmin);
+  // 관리자 그룹은 isAdmin 게이트 유지 + 트랙 노출 매트릭스(plan §2-3). 미지정 그룹=전 트랙.
+  const visibleGroups = GROUPS.filter(
+    (g) => (!g.admin || isAdmin) && trackAllows(g.tracks, activeTrack),
+  );
 
   return (
     <div className={`kx-shell ${navCollapsed ? 'is-nav-collapsed' : ''}`}>
@@ -343,7 +367,9 @@ export function AppShell() {
                 </button>
                 {expanded && (
                   <ul className="kx-shell__nav kx-shell__nav--sub">
-                    {group.items.map((item) =>
+                    {group.items
+                      .filter((item) => trackAllows(item.tracks, activeTrack))
+                      .map((item) =>
                       item.section ? (
                         // 소그룹 구분 헤더(클릭 불가) — 시스템관리 20항목 정리(WISE 구분선 패턴).
                         <li key={item.key} className="kx-shell__nav-section" aria-hidden="true">
diff --git a/src/frontend/src/components/ui/ai-image.css b/src/frontend/src/components/ui/ai-image.css
index 3749cb4..5014c5c 100644
--- a/src/frontend/src/components/ui/ai-image.css
+++ b/src/frontend/src/components/ui/ai-image.css
@@ -89,7 +89,7 @@
 .kx-aiimg__shot,
 .kx-aiimg__ver {
   background: rgba(16, 24, 40, 0.72);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   border-radius: var(--radius-pill);
   padding: 2px 8px;
   font-size: 11px;
@@ -97,7 +97,7 @@
 }
 .kx-aiimg__sample {
   background: rgba(109, 74, 255, 0.9);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   border-radius: var(--radius-pill);
   padding: 2px 8px;
   font-size: 11px;
@@ -111,7 +111,7 @@
   align-items: center;
   gap: 4px;
   background: var(--color-ai-accent);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   border: none;
   border-radius: var(--radius-sm);
   padding: 6px 12px;
diff --git a/src/frontend/src/components/ui/button.css b/src/frontend/src/components/ui/button.css
index 60230d8..a996f04 100644
--- a/src/frontend/src/components/ui/button.css
+++ b/src/frontend/src/components/ui/button.css
@@ -27,7 +27,7 @@
 
 .kx-btn--primary {
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-btn--primary:not(:disabled):hover {
   background: var(--color-primary-700);
@@ -44,7 +44,7 @@
 
 .kx-btn--ai {
   background: var(--color-ai-accent);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   box-shadow: 0 0 12px var(--ai-glow);
 }
 .kx-btn--ai:not(:disabled):hover {
diff --git a/src/frontend/src/components/ui/compare-slider.css b/src/frontend/src/components/ui/compare-slider.css
index 3108cd5..a7258bd 100644
--- a/src/frontend/src/components/ui/compare-slider.css
+++ b/src/frontend/src/components/ui/compare-slider.css
@@ -30,7 +30,7 @@
   border-radius: var(--radius-pill);
   font-size: var(--fs-caption);
   font-weight: 600;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   background: rgba(16, 24, 40, 0.72);
   pointer-events: none;
 }
diff --git a/src/frontend/src/lib/roleTrack.ts b/src/frontend/src/lib/roleTrack.ts
new file mode 100644
index 0000000..1ef3296
--- /dev/null
+++ b/src/frontend/src/lib/roleTrack.ts
@@ -0,0 +1,70 @@
+/*
+ * 역할별 랜딩·트랙 판정 (단일 출처) — _workspace/plan_role_routing.md §1 로직 그대로.
+ * 웹·모바일 공통 규칙. 순수 함수 + authStore 파생 셀렉터(activeTrack)에서 재사용.
+ *
+ * 우선순위: admin > ops > business > agency > visitor.
+ * 회귀 0 원칙: ops·business 랜딩은 기존 `/home` 유지, admin·agency·visitor 만 신규 분기.
+ */
+import type { AuthUser, EventRole, WorkspaceDto } from '../api/types';
+
+export type Track = 'visitor' | 'business' | 'agency' | 'ops' | 'admin';
+
+/** 워크스페이스 역할 → 트랙(스코프 판정용). */
+export function trackOf(role: EventRole | null | undefined): Track {
+  switch (role) {
+    case 'ORGANIZER':
+    case 'EXHIBITOR':
+      return 'business';
+    case 'CONTRACTOR':
+      return 'agency';
+    case 'HALL_MANAGER':
+      return 'ops';
+    default:
+      return 'visitor';
+  }
+}
+
+/**
+ * 로그인 랜딩 트랙 결정(primaryTrack 우선순위). plan §1 resolveLandingTrack 이식.
+ * 판정 불가(예외) 시 안전 폴백은 호출부에서 처리(랜딩 경로 /home).
+ */
+export function resolveLandingTrack(
+  user: AuthUser | null | undefined,
+  workspaces: WorkspaceDto[],
+): Track {
+  const role = (user?.roleCode ?? '').toUpperCase();
+  const ws = workspaces ?? [];
+  if (role === 'ADMIN') return 'admin';
+  if (role === 'MANAGER' || ws.some((w) => w.myRole === 'HALL_MANAGER')) return 'ops';
+  if (ws.some((w) => w.myRole === 'ORGANIZER' || w.myRole === 'EXHIBITOR')) return 'business';
+  if (ws.some((w) => w.myRole === 'CONTRACTOR')) return 'agency';
+  return 'visitor';
+}
+
+/** 트랙 → 로그인 직후 랜딩 라우트. ops·business=/home(회귀 0), admin·agency·visitor 만 신규. */
+export function landingPathForTrack(track: Track): string {
+  switch (track) {
+    case 'admin':
+      return '/admin';
+    case 'agency':
+      return '/contractor/dashboard';
+    case 'visitor':
+      return '/visitor';
+    case 'ops':
+    case 'business':
+    default:
+      return '/home';
+  }
+}
+
+/** 사용자·워크스페이스로부터 랜딩 라우트 계산(예외 시 /home 폴백). */
+export function landingPathFor(
+  user: AuthUser | null | undefined,
+  workspaces: WorkspaceDto[],
+): string {
+  try {
+    return landingPathForTrack(resolveLandingTrack(user, workspaces));
+  } catch {
+    return '/home';
+  }
+}
diff --git a/src/frontend/src/screens/admin/admin-modules.css b/src/frontend/src/screens/admin/admin-modules.css
index ce023fa..ca4697a 100644
--- a/src/frontend/src/screens/admin/admin-modules.css
+++ b/src/frontend/src/screens/admin/admin-modules.css
@@ -390,8 +390,8 @@
   color: var(--color-neutral-500);
   z-index: 1;
 }
-.kx-adm-wiz__step.is-done .kx-adm-wiz__dot { background: var(--color-success); color: var(--color-white); }
-.kx-adm-wiz__step.is-current .kx-adm-wiz__dot { background: var(--color-primary-600); color: var(--color-white); }
+.kx-adm-wiz__step.is-done .kx-adm-wiz__dot { background: var(--color-success); color: var(--color-on-accent); }
+.kx-adm-wiz__step.is-current .kx-adm-wiz__dot { background: var(--color-primary-600); color: var(--color-on-accent); }
 .kx-adm-wiz__body { display: flex; flex-direction: column; gap: 2px; padding-top: 3px; }
 .kx-adm-wiz__label { font-size: var(--fs-body); font-weight: 600; color: var(--color-neutral-900); }
 .kx-adm-wiz__step.is-todo .kx-adm-wiz__label { color: var(--color-neutral-500); }
diff --git a/src/frontend/src/screens/appqr/appqr.css b/src/frontend/src/screens/appqr/appqr.css
index c45fa92..b65ad18 100644
--- a/src/frontend/src/screens/appqr/appqr.css
+++ b/src/frontend/src/screens/appqr/appqr.css
@@ -82,7 +82,7 @@
 .kx-appqr__ver {
   font-size: var(--fs-caption);
   font-weight: 700;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   background: var(--color-primary-600);
   border-radius: var(--radius-pill);
   padding: 2px 10px;
diff --git a/src/frontend/src/screens/approval/review-details.css b/src/frontend/src/screens/approval/review-details.css
index 9b52723..7f33a05 100644
--- a/src/frontend/src/screens/approval/review-details.css
+++ b/src/frontend/src/screens/approval/review-details.css
@@ -102,7 +102,7 @@
 }
 .kx-rev__tabs button.is-active {
   background: rgba(0, 102, 179, 0.35);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   border: 1px solid rgba(0, 102, 179, 0.5);
 }
 .kx-rev__overlay-toggle {
@@ -112,7 +112,7 @@
   background: rgba(255, 255, 255, 0.08);
   backdrop-filter: blur(8px);
   border: 1px solid var(--color-ai-accent);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   border-radius: var(--radius-sm);
   padding: 7px 12px;
   font-size: var(--fs-caption);
@@ -182,7 +182,7 @@
   transform: translate(-50%, -50%);
   border-radius: 50%;
   background: var(--color-error);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   display: flex;
   align-items: center;
   justify-content: center;
@@ -206,7 +206,7 @@
 .kx-rev__zoom button {
   border: none;
   background: transparent;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   padding: 8px 10px;
   cursor: pointer;
   border-bottom: 1px solid rgba(255, 255, 255, 0.1);
diff --git a/src/frontend/src/screens/auction/auction.css b/src/frontend/src/screens/auction/auction.css
index 5cb14a5..aff7569 100644
--- a/src/frontend/src/screens/auction/auction.css
+++ b/src/frontend/src/screens/auction/auction.css
@@ -232,7 +232,7 @@
 }
 .kx-auc-open__head {
   background: var(--color-primary-700);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   padding: var(--space-4);
 }
 .kx-auc-open__head h2 {
@@ -631,7 +631,7 @@
 }
 .kx-rank__row--me .kx-rank__badge {
   background: var(--color-ai-accent);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-rank__main {
   flex: 1;
@@ -797,7 +797,7 @@
   margin-bottom: 6px;
   font-size: 10px;
   font-weight: 700;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   background: var(--color-primary-700);
   padding: 2px 8px;
   border-radius: var(--radius-pill);
@@ -902,7 +902,7 @@
   height: 44px;
   border-radius: var(--radius-lg);
   background: var(--color-primary-700);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   display: flex;
   align-items: center;
   justify-content: center;
@@ -1008,7 +1008,7 @@
   gap: var(--space-2);
   padding: 12px 16px;
   background: var(--color-neutral-900);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   border-radius: var(--radius-lg);
   font-size: var(--fs-body);
   box-shadow: var(--shadow-level2);
diff --git a/src/frontend/src/screens/cms/cms.css b/src/frontend/src/screens/cms/cms.css
index a7361fa..a332e77 100644
--- a/src/frontend/src/screens/cms/cms.css
+++ b/src/frontend/src/screens/cms/cms.css
@@ -470,7 +470,7 @@
 .kx-cms-step.is-done .kx-cms-step__dot {
   background: var(--color-success);
   border-color: var(--color-success);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-cms-step.is-current {
   color: var(--color-primary-700);
@@ -688,7 +688,7 @@
   height: 28px;
   border-radius: var(--radius-sm);
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   display: flex;
   align-items: center;
   justify-content: center;
@@ -707,7 +707,7 @@
   display: flex;
   align-items: center;
   padding: var(--space-6);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   background:
     linear-gradient(90deg, rgba(0, 76, 134, 0.92), rgba(0, 76, 134, 0.35)),
     linear-gradient(135deg, var(--color-primary-700), var(--color-canvas-bg));
@@ -754,7 +754,7 @@
 }
 .kx-mb-btn--ghost {
   background: transparent;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   border-color: rgba(255, 255, 255, 0.4);
 }
 .kx-mb-section {
@@ -807,7 +807,7 @@
   padding: 2px 10px;
   border-radius: var(--radius-pill);
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-size: 10px;
   font-weight: 700;
 }
diff --git a/src/frontend/src/screens/compliance/compliance-report.css b/src/frontend/src/screens/compliance/compliance-report.css
index 4489efd..446358e 100644
--- a/src/frontend/src/screens/compliance/compliance-report.css
+++ b/src/frontend/src/screens/compliance/compliance-report.css
@@ -134,7 +134,7 @@
   font-weight: 700;
   flex-shrink: 0;
   background: var(--color-error);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-comp__item.is-warn .kx-comp__pin {
   background: var(--color-violation-warn);
@@ -233,7 +233,7 @@
   right: 6%;
   font-size: 11px;
   font-weight: 700;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   background: var(--color-error);
   padding: 3px 8px;
   border-radius: var(--radius-sm);
diff --git a/src/frontend/src/screens/contractor/contractor.css b/src/frontend/src/screens/contractor/contractor.css
index e88817f..04ae70f 100644
--- a/src/frontend/src/screens/contractor/contractor.css
+++ b/src/frontend/src/screens/contractor/contractor.css
@@ -154,11 +154,11 @@
 }
 .kx-step--done .kx-step__dot {
   background: var(--color-primary-700);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-step--current .kx-step__dot {
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   box-shadow: 0 0 0 4px var(--color-primary-100);
 }
 .kx-step__label {
diff --git a/src/frontend/src/screens/dashboard/dashboard.css b/src/frontend/src/screens/dashboard/dashboard.css
index 9a3e46e..4658453 100644
--- a/src/frontend/src/screens/dashboard/dashboard.css
+++ b/src/frontend/src/screens/dashboard/dashboard.css
@@ -27,7 +27,7 @@
   padding: 8px 18px;
   border-radius: var(--radius-pill);
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-size: var(--fs-h2);
   font-weight: 700;
 }
@@ -79,7 +79,7 @@
   justify-content: center;
   font-size: 13px;
   font-weight: 700;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   background: var(--color-neutral-200);
 }
 .kx-timeline__node.is-done .kx-timeline__dot {
diff --git a/src/frontend/src/screens/exhibitor/exhibitor-home.css b/src/frontend/src/screens/exhibitor/exhibitor-home.css
index 3a06f1c..3a065da 100644
--- a/src/frontend/src/screens/exhibitor/exhibitor-home.css
+++ b/src/frontend/src/screens/exhibitor/exhibitor-home.css
@@ -109,7 +109,7 @@
 .kx-stepper__item.is-done .kx-stepper__dot {
   background: var(--color-primary-600);
   border-color: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-stepper__item.is-current .kx-stepper__dot {
   border-color: var(--color-primary-600);
diff --git a/src/frontend/src/screens/floorplan/editor.css b/src/frontend/src/screens/floorplan/editor.css
index 0282215..e95e703 100644
--- a/src/frontend/src/screens/floorplan/editor.css
+++ b/src/frontend/src/screens/floorplan/editor.css
@@ -363,7 +363,7 @@
   width: 18px;
   height: 18px;
   border-radius: 50%;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-size: 11px;
   font-weight: 700;
   display: flex;
diff --git a/src/frontend/src/screens/floorplan/layout-comparison.css b/src/frontend/src/screens/floorplan/layout-comparison.css
index 5fe7239..c781ceb 100644
--- a/src/frontend/src/screens/floorplan/layout-comparison.css
+++ b/src/frontend/src/screens/floorplan/layout-comparison.css
@@ -71,7 +71,7 @@
   height: 24px;
   border-radius: 50%;
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   display: flex;
   align-items: center;
   justify-content: center;
diff --git a/src/frontend/src/screens/gallery/gallery.css b/src/frontend/src/screens/gallery/gallery.css
index df18871..613f037 100644
--- a/src/frontend/src/screens/gallery/gallery.css
+++ b/src/frontend/src/screens/gallery/gallery.css
@@ -63,7 +63,7 @@
 .kx-gallery__chip.is-active {
   background: var(--color-primary-600);
   border-color: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 
 /* 마소너리(간이 — CSS columns) */
diff --git a/src/frontend/src/screens/hallassign/hallassign.css b/src/frontend/src/screens/hallassign/hallassign.css
index 449a05a..58ca34e 100644
--- a/src/frontend/src/screens/hallassign/hallassign.css
+++ b/src/frontend/src/screens/hallassign/hallassign.css
@@ -366,7 +366,7 @@
   left: 50%;
   transform: translateX(-50%);
   background: var(--color-neutral-900);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   padding: 10px 18px;
   border-radius: var(--radius-pill);
   font-size: var(--fs-caption);
diff --git a/src/frontend/src/screens/home/home.css b/src/frontend/src/screens/home/home.css
index 67029da..9e6f169 100644
--- a/src/frontend/src/screens/home/home.css
+++ b/src/frontend/src/screens/home/home.css
@@ -1132,7 +1132,7 @@
   height: 40px;
   border-radius: var(--radius-sm);
   background: var(--color-ai-accent);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   flex: 0 0 auto;
 }
 .kx-home__aihub-heading {
@@ -1239,7 +1239,7 @@
   padding: 1px 5px;
   border-radius: var(--radius-pill);
   background: var(--color-ai-accent);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-home__aihub-card-desc {
   font-size: var(--fs-caption);
diff --git a/src/frontend/src/screens/login/LoginPage.tsx b/src/frontend/src/screens/login/LoginPage.tsx
index a618ec6..b7de685 100644
--- a/src/frontend/src/screens/login/LoginPage.tsx
+++ b/src/frontend/src/screens/login/LoginPage.tsx
@@ -4,6 +4,7 @@ import { useNavigate } from 'react-router-dom';
 import { authApi } from '../../api/endpoints';
 import { ApiRequestError } from '../../api/client';
 import { useAuthStore } from '../../store/authStore';
+import { landingPathFor } from '../../lib/roleTrack';
 import { Button } from '../../components/ui/Button';
 import { LanguageSwitcher } from '../../components/ui/LanguageSwitcher';
 import { InviteDialog } from './InviteDialog';
@@ -48,14 +49,15 @@ export function LoginPage() {
     }
   }, []);
 
-  // 최종 로그인 확정(공통) — 토큰 적용 후 메인 홈(SCR-HOME)으로 랜딩(v2.1.2).
-  // 회원가입 직후 흐름도 로그인 성공 경로를 공유하므로 동일하게 /home 으로 랜딩한다.
+  // 최종 로그인 확정(공통) — 토큰 적용 후 역할별 메인으로 랜딩(plan_role_routing §2-1).
+  // ops·business=/home(회귀 0), admin→/admin, agency→/contractor/dashboard, visitor→/visitor.
+  // 판정 불가 시 안전 폴백 /home. 회원가입 직후 흐름도 동일 경로를 공유한다.
   function completeLogin(res: LoginResponse) {
     if (remember) localStorage.setItem(REMEMBER_KEY, email.trim());
     else localStorage.removeItem(REMEMBER_KEY);
     applyLogin(res);
     setOtpChallenge(null);
-    navigate('/home');
+    navigate(landingPathFor(res.user, res.workspaces));
   }
 
   async function handleLogin(e: React.FormEvent) {
diff --git a/src/frontend/src/screens/login/login.css b/src/frontend/src/screens/login/login.css
index a014fd3..6d83216 100644
--- a/src/frontend/src/screens/login/login.css
+++ b/src/frontend/src/screens/login/login.css
@@ -103,7 +103,7 @@
   backdrop-filter: blur(4px);
 }
 .kx-login__headline {
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-size: var(--fs-display);
   line-height: var(--lh-display);
   font-weight: 700;
@@ -149,7 +149,7 @@
   height: 36px;
   border-radius: var(--radius-sm);
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   display: flex;
   align-items: center;
   justify-content: center;
@@ -321,7 +321,7 @@
   height: 56px;
   border-radius: var(--radius-pill);
   background: var(--color-success, #16a34a);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   display: flex;
   align-items: center;
   justify-content: center;
diff --git a/src/frontend/src/screens/marketing/marketing.css b/src/frontend/src/screens/marketing/marketing.css
index 70090f7..86d43a1 100644
--- a/src/frontend/src/screens/marketing/marketing.css
+++ b/src/frontend/src/screens/marketing/marketing.css
@@ -661,7 +661,7 @@
   display: inline-flex;
   align-items: center;
   justify-content: center;
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-mkt__check.is-done {
   background: var(--color-primary-600);
diff --git a/src/frontend/src/screens/mobile/mobile.css b/src/frontend/src/screens/mobile/mobile.css
index 1bbd5e8..6253371 100644
--- a/src/frontend/src/screens/mobile/mobile.css
+++ b/src/frontend/src/screens/mobile/mobile.css
@@ -312,7 +312,7 @@
   border: none;
   border-radius: var(--radius-lg);
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-size: var(--fs-h3);
   font-weight: 700;
   cursor: pointer;
@@ -488,7 +488,7 @@
 }
 .kx-m__verdict button.is-fail {
   background: var(--color-error);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-m__icard-evidence {
   display: flex;
diff --git a/src/frontend/src/screens/ops/ops.css b/src/frontend/src/screens/ops/ops.css
index a46bf9a..34851a4 100644
--- a/src/frontend/src/screens/ops/ops.css
+++ b/src/frontend/src/screens/ops/ops.css
@@ -126,7 +126,7 @@
   right: var(--space-3);
   font-size: 11px;
   font-weight: 700;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   background: var(--color-error);
   padding: 2px 8px;
   border-radius: var(--radius-pill);
diff --git a/src/frontend/src/screens/public/public.css b/src/frontend/src/screens/public/public.css
index befbdf7..870b087 100644
--- a/src/frontend/src/screens/public/public.css
+++ b/src/frontend/src/screens/public/public.css
@@ -76,14 +76,14 @@
 }
 .kxp-btn--primary {
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kxp-btn--primary:hover {
   background: var(--color-primary-700);
 }
 .kxp-btn--ghost {
   background: rgba(255, 255, 255, 0.14);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   border-color: rgba(255, 255, 255, 0.35);
   backdrop-filter: blur(6px);
 }
@@ -106,7 +106,7 @@
 }
 .kxp-btn--danger:hover {
   background: var(--color-error);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kxp-btn--lg {
   padding: 16px 28px;
@@ -145,7 +145,7 @@
   padding: 4px 10px;
   border-radius: var(--radius-sm);
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kxp-dday--warn {
   background: var(--color-warning);
@@ -435,7 +435,7 @@
   font-weight: 700;
   letter-spacing: 0.08em;
   text-transform: uppercase;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   background: rgba(255, 255, 255, 0.16);
   border: 1px solid rgba(255, 255, 255, 0.3);
   padding: 6px 14px;
@@ -445,7 +445,7 @@
   font-size: clamp(30px, 6vw, 52px);
   line-height: 1.12;
   font-weight: 800;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   letter-spacing: -0.02em;
   margin: 0;
 }
@@ -472,7 +472,7 @@
   border: 1px solid rgba(255, 255, 255, 0.2);
   border-radius: var(--radius-lg);
   padding: 10px 14px;
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kxp-hero__metacard small {
   display: block;
@@ -908,7 +908,7 @@
 .kxp-footer__logo {
   font-size: var(--fs-h2);
   font-weight: 800;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   margin-bottom: 12px;
 }
 .kxp-footer__desc {
@@ -928,7 +928,7 @@
 }
 .kxp-footer__col h4 {
   font-size: var(--fs-body);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   margin: 0 0 4px;
 }
 .kxp-footer__col a,
@@ -937,7 +937,7 @@
   color: rgba(255, 255, 255, 0.6);
 }
 .kxp-footer__col a:hover {
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kxp-footer__bottom {
   border-top: 1px solid rgba(255, 255, 255, 0.1);
@@ -1147,7 +1147,7 @@
 }
 .kxp-daytab.is-active {
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   border-color: var(--color-primary-600);
 }
 /* 연사 카드 */
@@ -1299,7 +1299,7 @@
 .kxp-fp__chip.is-active {
   background: var(--color-primary-600);
   border-color: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kxp-fp__list {
   flex: 1;
@@ -1430,7 +1430,7 @@
   right: 3px;
   font-size: 9px;
   background: var(--color-error);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   padding: 0 4px;
   border-radius: 3px;
 }
@@ -1708,7 +1708,7 @@
 .kxp-step.is-done .kxp-step__dot {
   background: var(--color-primary-600);
   border-color: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kxp-step__label {
   font-size: var(--fs-caption);
@@ -1780,7 +1780,7 @@
 }
 .kxp-typecard.is-active .kxp-typecard__ic {
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   border-color: var(--color-primary-600);
 }
 .kxp-typecard h3 {
@@ -1812,7 +1812,7 @@
 .kxp-interest.is-active {
   background: var(--color-primary-600);
   border-color: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kxp-regnav {
   display: flex;
@@ -1847,7 +1847,7 @@
   background: var(--color-primary-600);
   border-radius: 24px;
   padding: 24px;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   text-align: left;
 }
 .kxp-badge__top {
@@ -2029,7 +2029,7 @@
 }
 .kxp-cta-banner {
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   text-align: center;
   padding: 64px 16px;
 }
@@ -3250,7 +3250,7 @@
   max-width: 860px;
   margin: 0 auto;
   text-align: center;
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kxp-vhero__title {
   font-size: clamp(28px, 5.2vw, 46px);
@@ -3258,7 +3258,7 @@
   line-height: 1.18;
   letter-spacing: -0.025em;
   margin: 8px 0 12px;
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kxp-vhero__lead {
   font-size: clamp(15px, 2.2vw, 19px);
@@ -3321,7 +3321,7 @@
   border: 0;
   border-radius: 999px;
   background: var(--color-ai-accent);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   cursor: pointer;
   transition: background 0.15s ease;
 }
@@ -3347,7 +3347,7 @@
   border-radius: 999px;
   border: 1px solid rgba(255, 255, 255, 0.5);
   background: rgba(255, 255, 255, 0.14);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-size: 13px;
   font-weight: 600;
   cursor: pointer;
@@ -3488,7 +3488,7 @@
   object-fit: cover;
 }
 .kxp-ai__evfallback {
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-weight: 800;
   font-size: 15px;
 }
@@ -3907,7 +3907,7 @@ a.kxp-ai__cite:hover {
   height: 28px;
   border-radius: 50%;
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-weight: 800;
   font-size: 14px;
 }
diff --git a/src/frontend/src/screens/schedule/schedule.css b/src/frontend/src/screens/schedule/schedule.css
index 26d7e1f..5cf75d6 100644
--- a/src/frontend/src/screens/schedule/schedule.css
+++ b/src/frontend/src/screens/schedule/schedule.css
@@ -210,7 +210,7 @@
 }
 .kx-cal__cell.is-today {
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-weight: 700;
 }
 .kx-cal__cell.is-today.has-event::after {
diff --git a/src/frontend/src/screens/styleguide/styleguide.css b/src/frontend/src/screens/styleguide/styleguide.css
index d70db58..ec74789 100644
--- a/src/frontend/src/screens/styleguide/styleguide.css
+++ b/src/frontend/src/screens/styleguide/styleguide.css
@@ -244,7 +244,7 @@
 .kx-sg__toast {
   display: inline-block;
   background: var(--color-neutral-900);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-size: var(--fs-body);
   padding: 10px var(--space-4);
   border-radius: var(--radius-sm);
diff --git a/src/frontend/src/screens/utility/utility-order.css b/src/frontend/src/screens/utility/utility-order.css
index 127f2b1..7d1c6a6 100644
--- a/src/frontend/src/screens/utility/utility-order.css
+++ b/src/frontend/src/screens/utility/utility-order.css
@@ -63,7 +63,7 @@
 .kx-uord__wizard li.is-done::before {
   content: '✓';
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-uord__wizard li.is-current {
   color: var(--color-primary-700);
@@ -71,7 +71,7 @@
 }
 .kx-uord__wizard li.is-current::before {
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 
 .kx-uord__body {
diff --git a/src/frontend/src/screens/utility/wiring.css b/src/frontend/src/screens/utility/wiring.css
index e439d91..675dcb2 100644
--- a/src/frontend/src/screens/utility/wiring.css
+++ b/src/frontend/src/screens/utility/wiring.css
@@ -46,7 +46,7 @@
   align-items: center;
   gap: var(--space-2);
   font-size: var(--fs-caption);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
 .kx-wire__legend-item::before {
   content: '';
diff --git a/src/frontend/src/screens/visitor/visitor.css b/src/frontend/src/screens/visitor/visitor.css
index aea781c..52ea10d 100644
--- a/src/frontend/src/screens/visitor/visitor.css
+++ b/src/frontend/src/screens/visitor/visitor.css
@@ -248,7 +248,7 @@
 .kx-badgecard__top {
   width: 100%;
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-size: 8px;
   font-weight: 700;
   letter-spacing: 0.14em;
@@ -280,7 +280,7 @@
 .kx-badgecard__tag {
   font-size: 7px;
   font-weight: 800;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   background: var(--color-ai-accent);
   padding: 2px 5px;
   border-radius: 3px;
@@ -490,7 +490,7 @@
 .kx-gauge__num {
   font-size: 11px;
   font-weight: 700;
-  color: var(--color-white);
+  color: var(--color-on-accent);
   background: var(--color-primary-600);
   border-radius: var(--radius-pill);
   padding: 1px 8px;
diff --git a/src/frontend/src/store/authStore.ts b/src/frontend/src/store/authStore.ts
index ad8504a..9312b2b 100644
--- a/src/frontend/src/store/authStore.ts
+++ b/src/frontend/src/store/authStore.ts
@@ -5,6 +5,7 @@
 import { create } from 'zustand';
 import { getAccessToken, setAccessToken } from '../api/client';
 import type { AuthUser, EventRole, LoginResponse, WorkspaceDto } from '../api/types';
+import { resolveLandingTrack, trackOf, type Track } from '../lib/roleTrack';
 
 interface AuthState {
   user: AuthUser | null;
@@ -18,6 +19,8 @@ interface AuthState {
   roleForCurrent: () => EventRole | null;
   // 전역 역할(app_user.role_code — 'ADMIN' | 'MANAGER' | …). 없으면 null. 관리자 판정(AdminGuard) 등에 사용.
   globalRole: () => string | null;
+  // 반응형 활성 트랙(메뉴/탭 스코프). 행사 선택 시 해당 역할 트랙, 아니면 랜딩 트랙(plan §1).
+  activeTrack: () => Track;
 }
 
 export const useAuthStore = create<AuthState>((set, get) => ({
@@ -50,4 +53,14 @@ export const useAuthStore = create<AuthState>((set, get) => ({
   roleForCurrent: () => get().currentWorkspace()?.myRole ?? null,
 
   globalRole: () => get().user?.roleCode ?? null,
+
+  activeTrack: () => {
+    const { user, workspaces, currentEventId } = get();
+    // 행사 선택 시 그 역할 트랙 우선(단 현재 워크스페이스 해소 가능한 경우).
+    if (currentEventId) {
+      const ws = workspaces.find((w) => w.eventId === currentEventId);
+      if (ws) return trackOf(ws.myRole);
+    }
+    return resolveLandingTrack(user, workspaces);
+  },
 }));
diff --git a/src/frontend/src/styles/global.css b/src/frontend/src/styles/global.css
index 4be39bc..59a0575 100644
--- a/src/frontend/src/styles/global.css
+++ b/src/frontend/src/styles/global.css
@@ -220,12 +220,12 @@ textarea {
   padding: 8px 16px;
   border-radius: var(--radius-sm);
   background: var(--color-primary-600);
-  color: var(--color-white);
+  color: var(--color-on-accent);
   font-size: var(--fs-body);
   font-weight: 600;
   transition: top 0.15s ease;
 }
 .kx-skip-link:focus-visible {
   top: var(--space-3);
-  color: var(--color-white);
+  color: var(--color-on-accent);
 }
diff --git a/src/frontend/src/styles/tokens.css b/src/frontend/src/styles/tokens.css
index e1a0eb7..e35dbbe 100644
--- a/src/frontend/src/styles/tokens.css
+++ b/src/frontend/src/styles/tokens.css
@@ -25,6 +25,7 @@
   --color-neutral-100: #f2f4f7;
   --color-neutral-050: #f9fafb; /* 앱 배경 */
   --color-white: #ffffff;
+  --color-on-accent: #ffffff; /* 색상(파랑/빨강 등) 배경 위 텍스트 — 다크에서도 항상 흰색 유지(--color-white 는 다크에서 서피스로 반전되므로 버튼/배지 글자엔 이 토큰 사용) */
 
   --color-canvas-bg: #1c2536; /* 에디터 캔버스 다크 서피스 */
   --color-canvas-line: #2f3b52; /* 캔버스 위 보조 라인 */